Case Study · Healthcare
Building an integrated approach to patient acquisition.
A national, multi-location healthcare organization needed marketing to connect brand, media, digital acquisition, CRM, patient journeys, call-centre operations, and local demand across more than 300 locations.
The challenge
Connect a complex patient journey.
The customer journey crossed many channels and operational handoffs. Marketing needed to support both brand growth and measurable patient acquisition while giving local markets enough flexibility to respond to demand.
The strategy
Build one connected acquisition ecosystem.
The approach connected national brand strategy with full-funnel demand generation, paid and owned media, CRM automation, conversion journeys, call-centre integration, local activation, and performance measurement.
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- Strategic context and challenge
- Integrated acquisition approach
- Execution across channels and operations
- Selected performance outcomes